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Portfolio
Dr. Paulo Dalpian is a seasoned data analyst and scientist currently lending his expertise to Impulso, a dynamic startup in the IT sector. With a strong academic foundation, he earned his PhD in Marketing after completing a Master's degree in the same field, following a bachelor's degree in International Business. His almae matres are UFRGS and Concordia University, Canada.
Paulo's extensive academic career has seen him in the role of an MBA professor and as a faculty member at a federal university, where he made significant contributions to the field of Marketing. His passion for international academia led him to take on various professorship positions abroad.
Amid the challenges posed by the COVID-19 pandemic, Paulo Dalpian took a bold step to bridge the gap between academia and practical knowledge. He transitioned into the world of IT and data, where he now applies his scholarly insights to real-world challenges. His commitment to statistical analysis and dedication to merging academia with real-world challenges make him a valuable member of the Impulso team.
New Product Development - Unilever
I had the privilege of collaborating with Unilever in Asia on an exciting NPD project. Together with the marketing team, we embarked on a journey from concept to reality. Leveraging panel research, we delved into the minds of consumers to identify opportunities and refine our ideas. Through comprehensive consumer surveys and feedback, we honed the product's branding to perfection. This project exemplified the power of innovation, collaboration, and consumer-centricity, resulting in a groundbreaking consumer product that resonates with the hearts and minds of our target audience.
Consumer Research - Dark Blond
In this project we undertook for Dark Blond, we delved into the world of cosmetics and consumer preferences. Our mission was to bridge the gap between Asian and European consumers in the realm of beauty products. Through meticulous consumer research, we uncovered intriguing differences and striking similarities that illuminated the diverse yet interconnected world of cosmetics. This project showcases our commitment to understanding global markets and creating products that resonate with a diverse audience.
Consumer lived experiences - Camicado
This was a groundbreaking project conducted in collaboration with Camicado, where technology met the world of consumer experiences. Through cutting-edge glasses equipped with cameras, we delved into the intricate lives of shoppers within Camicado stores. Our mission was to explore the uncharted territory of consumer behavior and lived experiences in real-time. This high-tech endeavor allowed us to unveil the unique realities of consumers as they engaged with Camicado's offerings, shedding light on their thoughts, emotions, and interactions within the store. This project exemplifies our commitment to pushing the boundaries of understanding in the digital age.
In-depth qualitative interviews with consumers - Agridoce Café
This one was a captivating project that took me to the heart of Porto Alegre and the soul of Agridoce Café. Through in-depth qualitative interviews with customers, dedicated staff, and passionate owners, we embarked on a journey to unravel the essence of this beloved establishment. Our mission was to fully grasp the unique value proposition and brand positioning that Agridoce Café offers within the vibrant city. These intimate conversations unveiled the authentic stories, experiences, and insights that make Agridoce Café an integral part of Porto Alegre's cultural tapestry. This project demonstrates our dedication to unearthing the genuine narratives behind brands and their meaningful connections with their communities.
